Lead magnet

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Also known as Content Upgrade, Freebie, Optin

A lead magnet is a freebie or special rate/ service given in exchange for contact details.

Types of Lead Magnets

Trial subscriptions

Companies use a trial subscription to give access to their products, service, or software as a service. 


used as lead magnets, give access to a certain amount of information for 


These are typical downloadables that accompany the content it pertains to on the offer page. This is usually an additional resource to a blog post, an excerpt to a book, or a handbook to software.



Beacon.by is a lead magnet builder with templates and even lead forms that you can add to your site in just a few clicks.


Canva is a non-techie-friendly design tool that can be used to make various designs including social media graphics, lead magnets, workbooks, presentations, and more.

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