Search Engine Optimization

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Also known as Organic traffic

Search engine optimization (SEO) is a set of best practices for improving the visibility of a website in a search engine\’s \”natural\” or un-paid (\”organic\”) search results.

There are over 200 points of search engine rankings that feed into where your website shows up on the results page, the more points that are optimized for your site the higher you rank. 

SEO may target different kinds of search, including image search, local search, video search, academic search, and news search.

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