Tracking your traffic is almost as important as having a website itself. Knowing where your customers are coming from is essential to successfully convert your audience. Knowing where customers are coming from and what they are looking for helps you as a business owner provide the information necessary to bring in customers and help them convert to customers.
I love analytics.
Analytics has helped me to understand exactly what my audience is looking for, when they are active and where they are coming from. I’ve been able to help my clients boost their success with their analytics as well. Having a basic understanding of what analytics are and how they help your business is crucial for solopreneurs, mompreneurs, and small teams. Whether you are working solo or with a very small team (taking advantage of analytics puts you on a level playing field with the big businesses) you may not have the advantages of a business on a bigger scale so you will need to utilize the tools you have available to you. Google Analytics is a great free tool to start with when tracking your traffic, it has a little bit of a learning curve but even for the non-techie can be conquered.
To aid our non-techies, we have created a free course that will go over the basics of Google Analytics to help you learn how to install Google Analytics on your Shopify or WordPress website, figure out what metrics you need to track to make your marketing efforts more effective and create a custom dashboard for easily digestible information.